Investment Tips: Which is better, Gold or Real EstateJune 24, 2018

Investment Tips: Which is better, Gold or Real Estate

Investment is one of the most basic natures of human beings, whether it is by cultivating crops with the help of the money earned from the previous crops or buying lands or purchasing gold jewelry. The ultimate goal of any investment remains the same to earn profits or returns. However, there always is a risk factor involved in all types of investments made and effectively managing such risks is the key to earning desired or more returns. As such, when it comes to investment, ‘investing in what’ is always a concern. As there are several options to invest your hard earned money, many people cannot make the right choice.

One of the most dwindling questions is whether to invest in real estate or jewelry. Here, we are trying to find an answer to that particular question.

Real Estate—the Good and the Bad

Traditionally, investing in real estate has always been a part of the families of India and Kerala. While it may not always have been with the intention of making a profitable return, people were keen to buy properties and keep. One of the most striking benefits of land or real estate is that it never depreciates like other assets that you might buy. This is what attracts many people to invest in real estate.

However, the issues associated with buying land as an investment option are also pressing.

One of the major concerns is that they are not at all liquid and it is difficult to convert into money as it involves a lot of processing. Also, the initial investment in real estate must be huge and time is really essential to see a significant change in the value of the investment.

Jewellery—the Good and the Bad

Gold has been seen as one of the safest and convenient assets for investment for centuries; especially in India and Kerala where gold is always a part of their traditions. Traditionally gold is considered to be a good investment against inflation as the price of gold most of the times tend to go up and one can invest in gold as little as possible. The liquidity factor of the gold also makes it one of the most preferred investment options.

Despite such advantages, gold is not always free from disadvantages.

Unlike old times, the price of gold has been fluctuating heavily and this is a serious concern for people who have invested heavily in gold. Also for people who want to generate income from their investments, gold may not be the best option as gold does not generate any income. The chances of theft and loss are also higher with gold jewelry as most of the gold in India and Kerala are ornaments used by people.

As a result, there cannot be a definitive conclusion derived for the question we have tried to find the answer for in the place. It is definitely dependent on several factors and the risk the investor is willing to assume. Based on such factors, an intelligent option must be chosen by the investor.


properties to invest in Trivandrum

Top Residential Properties to Invest in Trivandrum

Trivandrum, the capital of Kerala, is a bustling city that has seen significant development over the years. The city is… Continue reading Top Residential Properties to Invest in Trivandrum

Read More

A Definitive Guide to Home Insurance

Home insurance is a crucial aspect of home ownership in India that is often overlooked. It is a type of… Continue reading A Definitive Guide to Home Insurance

Read More

Related Projects

A few of our inspiring projects

Apartments in Trivandrum

Being the state political capital, an educational hub as well as home to Kerala’s largest and rapidly-expanding IT hub, Artech has realized the growth potential of Trivandrum as a prime spot for real estate investment. Artech builders in Trivandrum offer a number of lavish and eye-popping apartment projects located in classy niche areas to inspire you.

Apartments in Thrissur

The city built around the base of a 65-acre hillock is steeped in rich cultural and spiritual history. Aside from being known as the cultural hub of Kerala, Thrissur is also known as a major business center. Artech offers Thrissur, one of its finest creations to-date, the Artech Gateway, featuring exclusive lifestyle apartments.

Apartments in Kollam

Located on the banks of the scenic Ashtamudi Lake, this ancient city dating back to the biblical times, has a strong commercial reputation. The verdant beauty of this city also attracts many people to set-up homes here. As flats in Kollam are in great demand, Artech Realtors have a number of luxurious projects offering superior homes with amazing blue vistas to its residents.

Apartments in Kottayam

Kottayam has always been at the forefront for education and literacy. Aside from this, it’s a peaceful town that thrives on commerce. Artech Realtors have given Kottayam their first taste of high-end luxury living with Artech Rio. The unending views of the surrounding greenery, the meandering river and outstanding amenities makes life in these classy apartments one-of-a-kind.

Apartments in Thiruvalla

Thiruvalla, which has earned the moniker the ‘Land of the NRIs’ is situated on the banks of the Pamba and Manimala rivers. With a paucity of suitable homes for the cream of the society, there was a glaring need for luxury flats in Thiruvalla. The blissful Artech Kaazhcha apartments offer an inspiring mix of high-end comfort and luxury.



The information provided on this website is meant for general guidance. Though we have taken utmost care on the accuracy of the contents, the customer should make an autonomous assessment of the contents. However, the prospective buyers should rely upon the terms and conditions of the sale and construction agreement between the Builder and the Client.

The visuals of the projects symbolize artistic impression only. The information contained herein including the fittings, finishes, features, floor size and color etc. in the visuals are subject to change. However, the plans & specifications indicated in the Builder and Client agreements are final and we have not authorized anyone to make any oral commitments or promises on our behalf in regard to the plans and specifications of the apartments/projects.

For any clarification please feel free to call +91 9847 600 600 or walk into our offices. Our representatives will always be at your service.